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Rajaji National Park
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About Rajaji National Park

Rajaji National Park is an Indian national park and tiger Reserve. Located Foothills of Himalayas, Uttarakhand.

Year established: 1983

Area: 820.42 sq km.

In 1983, three sanctuaries in Uttarakhand – Rajaji, Motichur and Chilla – were amalgamated into a large protected area and named Rajaji National Park.

  • Renowned for its diverse flora and fauna. 
  • The park is home to a variety of wildlife species, including elephants, tigers, leopards, deer, monkeys, and numerous bird species.

TARGETS

  • To create and develop new tourism destinations and unique tourism products offering unmatched experience catering to various tourist segments 
  • To enable information dissemination to tourists visiting Uttarakhand (before, during and after visits) as well as to potential visitors
  • To develop & strengthen the image of Uttarakhand as a safe and tourist-friendly destination.

Year

2024

Project Type

Passion Project

Services

Brand Design And Advertising

Project Members

Mitr Nanda

Arohi Negi

Jiali Thakkar

Strategy

  1. Branding
  2. Mainline Creative
  3. Marketing
  • Visual identity 
    • Theme, logo, colour palette etc.
  • Tone of voice
  • A tagline which will also be used in promotions
  • Narrative approach, utilizing points from the Uttarakhand Tourism Policy
  • Merchandise (updated with the new visual identity)
  • ATL / BTL Advertising
  • Social Media Presence

Lets work together

New Delhi, India

hello.vd@mitrnanda.com

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